Animation and motion graphics is a powerful tool that can help you communicate your message and increase conversions for your business. It’s an excellent way to stand out from the crowd and convey information in a more engaging way.
We’ve compiled this list of great things about animation and motion graphics for you to use as a reference.
1) Animation is not just for kids
Animated video can be used in a variety of ways, such as to explain difficult concepts and increase engagement with your brand. If you’re looking at introducing animation into your marketing mix or want to add something new to your existing videos, don’t write it off as something only kids would enjoy.
While animations are typically aimed at younger audiences, they can be used for everyone! For example, if you’re looking to explain a complex topic or demonstrate how your product works step-by-step, then animation is the perfect way of doing so in an engaging way that’s easy to understand.
Animation can be an extremely powerful tool for any brand and is something you should definitely consider if it fits within your marketing plan!
Tip: When using animation in your videos, make sure that the message and call-to-action you want to communicate are very clear and concise.
2) It’s easy to create animated videos
A lot of businesses are surprised at how simple it is these days! While you may hear about the big, expensive animation studios used by massive corporations, there’s actually a range of tools available that make creating animations accessible for small and medium-sized enterprises. These include free software like Google Drawings (which comes included with G Suite) and Adobe Spark.
To create your own animated video, you don’t need to invest in expensive software or have any design skills – just pick a template that best fits the message you’re trying to communicate and write an awesome script! With tools like Google Drawings at your disposal, it’s easy for anyone (even those without design experience) to create a professional-looking animation.
Many of you are undoubtedly asking how free programs can generate high-quality videos while still maintaining your video’s quality. You don’t have to worry; they won’t compromise on the quality of your video! Some businesses, for example, have been able to reduce production expenses by up to 50 percent using these basic tools.
Another tip is that if you want something slightly more complex or professional, then consider using Adobe Spark. It’s an easy-to-use tool that makes it possible for anyone with basic design skills to produce high-quality animations!
Tip: The best time to create an animated video is at the beginning of your marketing campaign. That way, you can get it out in front of people while they’re still fresh and interested in your product or service – which increases conversions and engagement for your business.
3) Animation encourages sharing
People are more likely to share content in animated videos than in standard ones, which leads to an increase in brand awareness. This is because it’s easier for people to recall information that stands out from the crowd and gets them talking – which makes animated video your secret weapon! It allows you to get creative with how you communicate a message and make it easier for people to remember and share with their friends.
One of the best ways to increase your chances is by using humor. People just love a funny video – and if it’s something that makes them laugh, then they’re going to want their friends and family members to see it too!
Another way you can encourage sharing in animated videos is through interactive content like quizzes or games. It will make your viewers feel like they’re part of the action, which will encourage them to share with their friends and family on social media.
4) Animations can improve your conversions
Why do you need animation? Because it works! There is a range of studies out there that prove animation is an effective way to increase engagement and sales, as well as reduce bounce rates on landing pages. For example:
- A study by HubSpot showed animated videos had 54% more views than their static counterparts.
- A study by Animoto found that users watching animation had a 130% higher purchase intent than those who saw still images.
- An animation posted on Facebook got 650,000 likes and 100,000 shares – which is far more than most static posts!
- There are tons of other studies out there with similar results (such as this one), which shows that animation is an extremely effective way of getting your message across to people.
Tip: Animation can be used for any part of your marketing campaign, including landing pages and email newsletters – so don’t forget about those!
If you’re looking at adding animation into your digital strategy or want help with creating animated videos, get in touch with Ottico Lab, https://www.otticolab.com.au/
If you’ve been struggling to attract and convert your target audience, it might be time for a new marketing strategy. Animation and motion graphics are excellent ways of standing out from the crowd by using this engaging form of communication that conveys information in a more interesting manner than static images or text.